Local Markets (Chowdeck)

In 2024, Chowdeck launched Local Markets, a new vertical that made it easier for customers to order groceries from smaller markets in their neighbourhoods. As part of the Brand and Marketing team, I worked across the project’s marketing and product touchpoints, as well as developing concepts for the launch video campaign.

I  project-managed the launch end-to-end, coordinating creative concepts, stakeholder feedback, and expectations throughout the process. My key focus was developing design and marketing assets, in collaboration with the internal Marketing, Operations, and Engineering teams. For the video, I worked with FilmbyDT Lagos on production, helping shape the creative direction and bring the concept to life.